Bypassing the Status Quo and Going for the Gold
Like the Blitz, the most important thing to do is in temporarily overlooking all the "noise" and distractions and focusing instead on the goal of providing what customers really, ultimately want.HostPrepaid offers its clients what it believes is the perfect method that no other way can match. While most people increase simplicity so that its users won't have a hard time working on their wares, HostPrepaid bypasses it altogether:
The greatest way to increase simplicity isn't in making it easier for the user. It isn't enough. The greatest way to increase simplicity is to let someone else do it.
Business people have enough on their hands in running their business, and therefore need all the help they can. When it comes to their presence on the Web, HostPrepaid can give them the complete solution.
"PERHAPS THEY'RE ASKING THE WRONG QUESTION"
While the Internet as a whole and web hosting in particular has undergone massive changes as it continues to evolve, almost all of it are constrained to be concentrated in providing "more of the same."
That is, companies provide more storage or more bandwidth or lesser prices and so on, even to the point of many web hosts making unrealistic claims (like "unlimited storage" and the like), only to either renege later on, disregard any complaints from users, or have a different claim in their legal pages like the terms of service document. But basically the units being sold are just more of the same, and no real value has been added to the way users have their websites built. From this need, HostPrepaid was born.
"This opened our eyes to the prospects of opportunity," said Nicholas Mercader, HostPrepaid's founder. "It was apparent from the way the industry was rapidly getting commoditized that the future was going to be different from what has been happening in web hosting's short history. Web hosts either had to forge increasingly creative alliances with complementary service providers, seek out new ways to sweeten their appeal to customer and resellers, and experiment with less-traditional means of marketing their services."
"What HostPrepaid was founded on," added Mercader, "was that while all of that was nice, and all of that were things we will do, we're going make a leap farther than anyone else has done before. And the concept for the HostPrepaid Web Suite was born."
HostPrepaid provides its clients who prepay for 12 months or so for web hosting the option to choose a design they like from among thousands of normally expensive premium designs and have their website customized and built by real web designers, all of it totally for free.
Instead of letting business owners get the tools to make it easier to build their websites-- but still have to do the work themselves-- HostPrepaid lets someone else build the client's website for them. Not just any website, but one of professional-quality. And not just anyone, but its own internal staff of real professional web designers.
At the end of the day, there is no better value than to give customers the power to let someone else do the work for them, a specialist in the area. More than that, it's all for free.
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