The Mongol Host

Genghis Khan started an empire by the sheer will of a small agile force that wreaked havoc even to larger, more established kingdoms, and became the most powerful in its day. It started and operated as a band of small agile warriors that used flexibility and effectiveness to change the rules of war and to strike where it mattered most.

Today the web hosting industry is undergoing vast change, and a new company promises to bring unparalleled benefits to its customers by changing the rules even more.

HostPrepaid is a web hosting start-up that is causing a stir in the industry with an offering that no one else so far has provided before, and which is sure to be painful medicine to competitors: free professional-grade website customization and design to its prepaid hosting clients.

Up until now, virtually no web hosting company has made such an offer. It is simply too expensive and hard to deploy. But HostPrepaid developed a system that enables it to provide its prepaid hosting customers with free website customization and design, done by real people and not by an automated program that produces mediocre results. Not only does this free the customers from having to work on their sites themselves, but the people who work on their websites aren't just clerks, but real professional web designers.

It's something most other web hosts who attempt will have a hard time to do, simply because the work and costs would be prohibitive, knowing how difficult and costly customizing and designing for each client can be. But it will especially be hard for larger hosts with a larger client base to do, especially because it would be prohibitive in time, work and money to do.

The Mongols defeated their larger opponents by avoiding direct confrontation. Instead they changed the battlefield and harassed, retreated, lured the enemy out, and then struck in devastating waves. They fought in their terms, not their enemies. Like the Mongols, HostPrepaid has changed the battlefield, and changed the very dynamics of the web hosting industry.

Imagine a land of an escalating arms race where warriors have been moving up from bows and arrows to musketry, and HostPrepaid just entered the fray with thermonuclear weapons.

And it does this because of its size-- not because it's big, but because it is small. In fact, HostPrepaid's offer and business model actually makes an established web host's strengths its very weakness. The more clients a web hosting company has, the more expensive it will be for the company to deploy a solution that causes it to potentially be obligated to offer a free website design (and thereby the costs involved) to its existing customers.

Like the Mongol Horde, HostPrepaid doesn't use a lot of soldiers to loom large in the eyes of its competitors. Like the Mongols, HostPrepaid seems outnumbered and outclassed by larger competitors. But it has something better than size: an offering that its customers-- the market-- would benefit unlike any other offer before.

Put simply, HostPrepaid possesses the very nimbleness to be able to provide a unique offering to its customers because of its small size, that its large competitors cannot do, because of their size. Thus, HostPrepaid may be a start-up, but its business model gives it a lopsided distribution of power.

Small business just got the power to have a complete and effective web presence unlike anything else before. The Mongol Host is coming. The revolution is about to begin.

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